Candidate must live in AL, AR, AZ, CA, CO, FL, GA, IL, IN, LA, MA, MO, NC, NV, OH, OK, OR, SC, TX, WA

They are looking for someone who is passionate about education and excited to grow with our business.

Key Responsibilities

• Maintain, develop, and optimize Zollege’s existing social media platform strategies, including establishing new presences on emerging platforms.
• Build and maintain a social media posting calendar, collaborating with the content marketing manager and larger marketing team.
• Track and interpret community metrics (likes, comments, direct messages, reviews, etc.) in platform, on Hubspot, and Sprout Social.
• Analyze and transform key metrics into actionable insights for all content stakeholders and assist in managing the social platform relationships (Facebook, Instagram, TikTok).
• Monitor and proactively increase social traffic, growth and engagement performance across all brands.
• Utilize testing best practices on social media content to increase brand awareness and conversions across the marketing funnel.
• Provide editorial contractors and the marketing team with strategic and tactical support across all social platforms.
• Communicate with followers, respond to messages and comments in a timely manner and monitor customer reviews across platforms.
• Build relationships with past, present, and future students through social media creating an engaged community that drives brand affinity.
• Collaborate with other teams, like sales, product, and campus managers to ensure brand consistency.

Required Skills And Experience

• 3+ years of professional content curation and social media marketing experience.
• Proven track record of growing and retaining social audiences.
• Experience working with multiple accounts and brands.
• Sound knowledge of key tools including Facebook Business, Facebook Ads Manager, Google Analytics, Hubspot, etc.
• An obsession with creating impactful social media content is a must.

Desired Skills And Experience

• Paid social experience – specifically optimizing CPCs, lead generation and audience retargeting.
• Strong leadership skills and the ability to work independently and within a small team.
• Experience working in an early stage, rapidly moving company.
• Experience working in multi unit business.
• Community management and engagement experience.

Link (LinkedIn)