Read the ad for all the details, this has been up for a while so apply fast, in case the close the job.
What You’ll Do
Social Media
- Own social calendar and content planning, ensuring alignment with our broader marketing calendar and business goals.
- Produce daily posts in accordance with our social strategy aimed at driving brand awareness, traffic, and sales.
- Write engaging social copy with a focus on product and brand storytelling and with a high level of creativity and information accuracy.
- Create double-tap-worthy Instagram reels, Tiktok videos and more.
- Design social assets for IG & Pinterest story formats following templates and style guides.
- Bring our brand’s personality to life via social ensuring alignment with our brand voice and channel best practices.
- Analyze social media metrics to ensure we’re meeting or exceeding performance benchmarks and making adjustments and recommendations to optimize performance over time.
- Continuously adapt to emerging trends, new features and shifts in the ever-changing social landscape.
Community & Content Management
- Lead day-to-day community engagement across social channels, turning everyday commenters into authentic brand fans and building relationships with influencers and enhancing our brand reputation through best-in-class community management.
- Source high-quality UGC and projects to feature in our content, as well as creators to partner with.
- Own the curation and internal organization of user generated content for our marketing channels.
- Work cross-functionally with our creative team to identify content that can be leveraged across our marketing channels, in alignment with our calendar.
Qualifications
- 3-5 years of relevant experience creating content and growing social channels at a brand, agency, or editorial media outlet (a focus on decor, design, and lifestyle preferred).
- Passion for all things home with a finger on the pulse of the latest trends in home design, and a keen awareness of the most influential designers, tastemakers and content creators in our space.
- Proficiency in Photoshop, Canva and/or basic video editing software.
- Proficiency in social management tools such as Sprout Social and Pixlee.
- Ability to multitask and work in a fast-paced environment, meeting clear deliverables and timelines.
- Strong organizational skills.
- Strong copywriting skills with a knack for storytelling.
- Demonstrated ability to execute projects on time & work collaboratively with a team.