Mid-Senior level
OVERVIEW
Social Engagement Managers are on the front lines of our social content. They’re responsible for building and maintaining content calendars, publishing content, and monitoring/engaging with comments and messages. They also play a major role in assisting lead social strategists with social performance metrics, audience insights, and identifying trends on the horizon and in real-time. Social Engagement Managers serve as the lead social strategists’ most direct partner and collaborator. They are a trustworthy and reliable first point of contact for all things related to content publishing and audience behaviors for the wider project management, strategy, account, and creative teams.
Social Engagement Managers will provide the social strategy team with relevant and valuable first-hand insights that will inform content planning and social strategy decisions. They are able to adapt a brand’s unique voice and tone and generate responses and copy that connect with intended audiences. They will be fully responsible for identifying proactive opportunities that push brands into trending conversations or open a window of virality. They’re also able to both create and review post copy that is free of error.
Responsibilities
- Plans always-on content flighting with considerations of timeliness, seasonal relevance, and brand objectives
- Responsible for real-time publishing and support for brand activations
- Fields customer requests and commentary about the brand on all paid and organic content
- Highlights and produces both reactive and proactive engagement to bolster the brand’s image
- Follows established guidelines for content moderation and escalate issues in a timely manner
- Provides accurate, first-hand accounts of social sentiment and volume of conversation to inform larger strategic decisions
- Performs proactive listening exercises to find positive content around the brand and category. This includes sourcing and attaining permission for high-quality user-generated content to be reposted.
- Embodies the brand’s voice and tone to create noteworthy interactions when engaging with users
- Identifies real-time content opportunities that align with the brand and social strategy
- Contributes accurate and useful community insights to data reports and strategic decision-making
- Identifies and escalates any relevant and notable events on social media such as influencer/brand mentions or audience behaviors to the larger team with insight on opportunities, strategic recommendations, or creative/content pivots and executions.
- Leads development of processes and approach to engagement to support brand campaigns
- Contributes heavily to quarterly reporting
- Leads organic measurement. This includes identifying content performance metrics, high/low performers, etc.
Qualifications
- Digital and Paid Social planning experience a must
- Ability to work well with a team, function as a leader, and also work independently
- Ability to understand client objectives and how they translate into social media strategies
- Ability to calculate social media performance metrics
- Excellent verbal and written communication skills
- Demonstrated experience in formal and informal client presentations
- Creative problem-solving ability
- Ability to adopt a brand’s voice and tone to create clever, humorous, and relatable content
- Proactive thinker who can generate engagement outside of direct mentions
- Accountable and strong attention to detail
- Responsive and timely in completing requests
- College degree in a related field
- Fluent in Google suite: Docs, Slides, and Sheets
- Deep knowledge of social media best practices, trends, and new platforms
- 1 – 4 years experience managing a social presence, QSR and CPG experience preferred