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Responsibilities

The main responsibility for this role is to produce awe-inspiring content that clicks with our audience. We want to reach hundreds of thousands of people on TikTok and other social media platforms.

Other important responsibilities include…

• Develop and execute social media and digital marketing strategies aligned with overall studio objectives.
• Ideate, plan, and execute social media marketing campaigns across various platforms (particularly TikTok) with art, technical, and creative support from the development team.
• Create engaging and relevant content for social media platforms including posts, videos, images, and infographics, ensuring consistency with brand guidelines and tone of voice.
• Establish social media presence guidelines, manage player communications across social media channels, and incubate our early player community.
• Collaborate with creative leadership to align marketing and game direction, while providing product feedback and requests to optimize marketing performance.
• Stay up to date with industry trends, social media tools, and emerging platforms. Monitor and report on social media performance using analytics tools, providing insights and recommendations for improvement.

Requirements / Qualifications

The main qualification for this role is deep experience growing at least one social media presence to significant scale.

Other important qualifications include…

• Proven professional experience in a social media or digital marketing role with tangible results.
• In-depth knowledge of various social media platforms, their features, and best practices for organic and paid marketing.
• Demonstrated ability to analyze data, identify trends, and make data-driven decisions to optimize campaigns.
• Strong copywriting and content creation skills with a keen eye for detail. As a remote first team, we have the additional challenge of trying to keep coordinated across time zones and geographies so this is particularly important to us.
• Familiarity with applications and tools used for digital asset creation (e.g., Photoshop, Premiere, After Effects, etc.).

Additional Consideration

You’ll be an exceptional fit for this role if you are excited about the role, meet the above qualifications, and also really enjoy games.

Other factors that are valued for this role but are not required include…

• Basic familiarity with game engines (i.e. Unity), capturing gameplay footage, and using game assets for marketing.
• Experience in various stages of the game development lifecycle including prototyping, to pre-production, to production, to live operations.
• Experience developing games with creative, sandbox, open world, or cross platform aspects.
• Enjoy playing cooperative, multiplayer games.
• Bachelor’s degree in marketing, communications, or a related field.

Application Process

Please email hiring-marketing@uncommon.gg with the subject line “Content and Community Specialist” with your resume / LinkedIn profile and a link to social media content or other representative work. While a portfolio is not required for this position, it will help with our evaluation.

Link

(please note the application instructions at the end of the listing)