Dive into this dynamic role where adaptability and innovative thinking are key. Drive social media growth and consumer engagement, optimize ad campaigns, and manage brand ambassador programs for a multifaceted online presence.
The ad says “hybrid” but does not go into detail, I think remote only may be an option however you will have to ask about it to know for sure.
From ad: Social Media Responsibilities
- Cultivate a comprehensive social media strategy that is diversified for the social platforms within which we work and designed to increase social media followers and engagement.
- Develop paid social (Meta) advertising campaigns and optimize them toward designated goals.
- Develop and manage social media calendars and posting on the brands’ social media accounts including Instagram, Facebook, & Twitter.
- Lead short- and long-form social media video strategy.
- Review weekly and monthly reporting of performance versus benchmarks, using data to drive recommendations and decisions.
- Test and learn new social marketing initiatives to increase consumer engagement with our brands.
- Develop and manage influencer marketing campaigns.
- Manage a brand ambassador program and community management strategy that drives loyalty to our brands.
- Drive the evolution of our social media accounts (organic and paid) through industry research, competitive analyses, and internal analysis. This includes plans for entering new social platforms or sunsetting platforms based on calculated impact on our social media growth & engagement.
Online Reputation Management Responsibilities:
- Cultivate a comprehensive reputation management strategy.
- Oversee the response to, and escalation of, online reviews across all retailer channels.
- Report monthly on community reputation and trends regarding positive and negative consumer feedback.
- Work with each of the brands to continuously maintain a list of FAQs and consumer responses.
- Manage response program for crisis management in the event of a reputation risk.
- Reduce negative reviews through personalization, identifying trends, and implementing content adjustments.